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At the exact same time, we do not take any enforcement choice gently and preserve a very high bar for our accuracy in identifying phony reviews. We understand that the large bulk of our sellers strive every day to produce a terrific shopping experience for our clients, that they are operating businesses, and that they typically have many staff members to support.

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We take our obligation to keep track of and implement our policies seriously so clients can shop in our shop with confidence therefore all sellers have the chance to grow their organization amid healthy and fair competition.  A Reliable Source  continue to innovate on these capabilities to avoid abuse from impacting our clients and offering partners and to continuously improve our proactive detection of this abuse.

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Some use social networks services by themselves; in other cases, they work with a third-party provider to commit this activity on their behalf. Nevertheless, bad stars regularly try to take this transaction outside Amazon to obscure our ability to identify their activity and the relationship in between the multiple accounts devoting or benefiting from this abuse.

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Nevertheless, it's likewise clear that this is an industry-wide fight, and we require to interact to make faster progress. When we discover phony reviews that might have been committed outside Amazon, we frequently report the activity to the social networks business where it happened. In the first 3 months of 2020, we reported more than 300 groups to social media business, who then took a median time of 45 days to close down those groups from utilizing their service to commit abuse.

While we appreciate that some social networks companies have become much quicker at reacting, to address this issue at scale, it is necessary for social media companies to invest sufficiently in proactive controls to identify and enforce fake evaluations ahead of our reporting the problem to them. Safeguarding consumers will need everybody to work together to guarantee we take advantage of our distinct understanding, partner with each other, and stop attempted fraud and phony evaluations before it has a possibility of impacting consumers.